The global household cleaning products market will be driven by growing consumer awareness of cleanliness during the forecast period 2022-2027
Expert Market Research’s new report titled ‘Global Household Cleaning Products Market Report and Forecast 2022-2027’, gives an in-depth analysis of the Global Household Cleaning Products Market, assessing the market based on its segments such as product types, distribution channels, and major regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.
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Key highlights of the report include:
Market Overview (2017-2027)
• Forecast CAGR (2022-2027): 4.3%
The household cleaning products market is mainly driven by the growing use of surface cleaners and kitchen cleaners in households, growing number of households due to increasing number of nuclear families, increasing awareness of hygiene and growing awareness of the health benefits of staying in a clean environment. Cleaning products help clean the home environment effectively and prevent contaminants, germs and bacteria from causing infectious diseases and various skin allergies. The increased importance of disinfection and sanitation due to the outbreak of the COVID-19 pandemic is expected to fuel the demand for various household cleaning products across the world. Rising prevalence of skin allergies, dust allergies and infectious diseases due to dirty and unsanitary environment is expected to augment the market growth over the forecast period.
Industry definition and major segments
Cleaning solutions are an important part of our daily lives. These products are used to fight infections and improve the quality of life both directly and indirectly. Detergents, toilet cleaners, surface cleaners, dishwashing products and other household cleaning items are some of the most important components in the market.
By Product Type, the market is segmented into:
• Laundry detergents
• Surface cleaners
• Dishwashing products
Based on distribution channel, the market is split into:
• Convenience stores
• On line
On the basis of region, the market is segmented into:
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
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Rising household incomes due to increased participation of women in employment, rising standard of living and rising middle class are significantly driving the growth of the household cleaning products market worldwide. The increasing adoption rate of modern appliances, such as dishwashers and washing machines, has had a substantial impact on the global use of cleaning products, such as laundry detergents and dishwashing detergents. Additionally, in recent years, the market has been driven by the easy availability and increasing penetration of branded cleaning products in both offline and online retail stores. Along with this, the rapid growth in the demand for organic cleaning products is the various factors that are expected to drive the growth of the market over the forecast period.
Main market players
Major market players include Unilever PLC, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Procter & Gamble Company, Kao Corporation, SC Johnson & Son Inc., and Colgate-Palmolive Company, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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