GRANITE GOLD ADDS GUARDSMAN SPECIALTY CLEANING PRODUCTS

Care and maintenance products include wood furniture, stainless steel, fabric and leather

POWAY, Calif., March 29, 2022 /PRNewswire/ — Customers Who Made Granite Gold® The #1 family brand of stone care products can also turn to the trusted brand to help them further protect the delicate surfaces in their home – wood furniture, fabric, leather, stainless steel and more.

Keep® Specialty cleaning products are now part of the Granite Gold family of brands through a strategic partnership between Guardsman US LLC, an Amynta Group company, and Granite Gold Inc. (GGI). For over a century, Guardsman has been the leader in furniture care, providing quality products and services for the protection, maintenance and repair of wood furniture, appliances, fabrics, leather and outdoor furniture. Some of the recognizable specialist cleaning products include:

  • Guardsman Anytime Clean & Polish to preserve wooden furniture
  • Guardsman Dusting Cloth, a reusable cloth that traps and traps dust
  • Guardsman Water Mark Remover that erases rings and haze from wood furniture.
  • Guardsman Clean & Renew Leather Protection
  • Guardsman Touch-Up Markers for Wood Furniture
  • Guardsman Stainless Steel Cleaner & Polish
  • Guardsman Fabric Defense to protect upholstery, carpets and window treatments from stains
  • Guardsman Stain & Odor Remover, which removes common household stains and odors

“Customers trust the Granite Gold brand for its superior quality products and because it was born from three generations of stone care expertise. Our mission is to help them protect their natural stone surfaces and in quartz,” said Lenny Sciarrino, CEO and co-founder of Granite Gold Inc. (GGI). “Guardsman has over 100 years of expertise in maintaining and protecting wood, furniture and other delicate surfaces. Adding Guardsman products to Granite Gold is a perfect fit, and our customers will find that we have now an assortment of products to help them protect all the delicate surfaces in their home.”

The partnership comes just over a year after GGI launched the MicroGold® brand of bacteria and virus removal solutions approved by the EPA and FDA. Products under the brand include:

  • MicroGold Multi-Action Antimicrobial Spray Disinfectant – the only solution that kills 99.9% of viruses and bacteria and includes an antimicrobial that binds to the surface to suppress the growth of microorganisms – that is tested and proven effective in killing the COVID-19 viruses
  • MicroGold All Purpose Cleaner, which kills 99.9% of bacteria, kills cold and flu viruses and has one of the fastest ways to kill the virus that causes COVID-19 – just 30 seconds; and
  • MicroGold Waterless Hand Soap, an alcohol-free solution that kills 99.99% of germs with antibacterial properties that last up to four hours.

“This partnership introduces Guardsman products to Granite Gold customers and vice versa. Both brands have extremely loyal customers due to their respective expertise – stone and quartz care and maintenance at Granite Gold and furniture care at Guardsman,” said Tim MrotekPresident of Global Consumer Warranty at Amynta Group.

For more information on Granite Gold’s family of premium specialty cleaning products, visit GraniteGold.com

About GGI

GGI’s mission is to help customers protect what’s important in their lives through its growing portfolio of brands and essential cleaning solutions. GGI’s brands include Granite Gold, a range of premium consumer solutions for protecting natural stone and quartz surfaces; Granite Gold In-Home Services, which helps homeowners protect newly installed stone and quartz countertops from accidental damage with protection plans sold at Lowe’s, The Home Depot and independent builder-installers nationwide ; MicroGold, a new brand and product line of bacteria and virus removal solutions; and Guardsman specialty cleaning products.

About Amynta

Amynta Group is a leading insurance services company with over $3.5 billion in managed premiums and 2,000 associates across North America, Europeand Australia. An independent, customer-centric and underwriting-driven company, Amynta provides innovative insurance and warranty protection solutions to major carriers, wholesalers, retail agencies, automotive dealers, OEMs and consumer product retailers. Amynta operates through three segments: General Agency Management; Warranty, including automotive, consumer and specialty equipment; and Specialized Risk Management Services. For more information, please visit amyntagroup.com.

SOURCE Granite Gold Inc.

Comments are closed.