From recycled materials to refillable packaging, these 11 brands are taking positive action for Mother Nature

Words like sustainability are thrown around a lot, especially in the run up to World Environment Day 2022. Especially for the consumerist fashion and beauty industries, it can almost seem like a buzzword to simply attract attention. attention and footsteps. It is therefore reaffirming to note that there are brands today that keep Mother Nature as their top priority. But not just in snazzy sterilized lettering on their website or storefront; in the actual practices they follow. In honor of World Environment Day 2022, we at NDTV Swirlster are shining the spotlight on 11 brands that are taking eco-friendly steps to do their part for the planet we call home.

11 sustainable brands in India and the eco-friendly practices they follow

Do you want to buy more sustainably? So take your pick from these 11 brands available in India to go a little greener.

(Also read: 8 local beauty brands to bookmark for your shelf in 2022)

1. Crocodiles

In an effort to reduce its carbon footprint and achieve its net zero emissions commitment by 2030, Crocs has introduced a new bio-based Croslite material for its footwear. This new bio-based material will be used in footwear that incorporates Crocs exclusive Croslite material. The brand has also recently collaborated with Chumbak, which is the very first Indian brand among names like Balenciaga and Post Malone that have previously partnered with Crocs. The Crocs X Chumbak clogs are inspired by Indian heritage art forms and feature ikat and paisley prints.

2. Aulerth

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A unique Indian brand offering, Aulerth combines couture inspired jewelry with consciously crafted jewelry. The brand partners with top Indian designers like Tribe by Amrapali, Suneet Varma and JJ Valaya who trade metals and gemstones in their jewelry for sustainable alternatives such as using metals recycled from industrial waste and stones largely man-made (instead of mined). This prevents the emission of toxic waste like cyanide and mercury pollution and carbon emissions.

3. United Colors Of Benetton

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The brand’s latest collection is called ‘Good is better’ for a very good reason indeed! For one, it uses sustainable fabrics like BCI cotton, linen, modal, viscose, lyocell, and eco-gold fiber throughout the collection. Their denim line uses BCI cotton and eco-friendly gold fiber, which is a biodegradable polyester. At all stages of manufacturing, sourcing and packaging, they aim to produce wellness-conscious clothing. The final step to getting your clothes home from the store is in an eco-friendly paper bag made only with water-based ink from an FSC-certified stationery.

4. Soul Flower

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Calling itself the leading farm-to-face beauty brand in India, Soulflower uses all-natural ingredients free from chemicals and toxins, and reusable packaging materials. Ms. Natasha Tuli, CEO and Chief Formulator of the brand, says: “Our customers are the reason we can feed so many strays every day, they are the reason we plant hundreds of trees on our farm every day, they’re the reason we’re making recyclable packaging a thing of today and not tomorrow.” The brand aims to plant 1 million seeds on their organic and sustainable farm by working hand in hand with consumers.

5. Anavila

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When Anavila was looking for a present for her niece, the idea of ​​the Busa doll first struck her. Busa, which means little sister, was born from the idea that every child deserves to have a companion to share their joy with. The toys were created with linen, organic cotton and khadi using clothes from her current collection. The beautiful handmade details by the artisans give the toys a personal touch and the attention to detail when sewing them is what makes them unique.

6. Skagen

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The Sol Watch for Him and Her from Skagen ticks both style and durability. Crafted with recycled stainless steel and powered by clean solar energy, the line embraces Danish minimalism in an eco-friendly timepiece. It is championed by Bollywood actress Bhumi Pednekar, who says, “There are two things I consider most important: living in the moment and a sustainable planet. Skagen recognizes the importance of the materials they use, which results in long-lasting products. It’s not a choice, it’s a lifestyle and it’s the lifestyle I would like to adopt.”

7. Damage

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The brand began its journey to change the way we feel about underwear and nearly two years later, it’s done just that. After spending most of that time in research and development, Bummer says they’ve developed the softest, most durable fabric known to mankind. The ultra-soft MicroModal fiber is the composition of their garments and it is extracted from Beechwood trees. The fabric is sourced from eco-friendly factories that adhere to the highest standards.

8. WeDo Professional

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The brand uses different combinations of ingredients such as ethically sourced murumuru and cupuaçu butter, olive oil, recycled macadamia oil and bamboo water to nourish and protect the hair so that they are soft and healthy. Their packaging includes recycled and recyclable plastics, refill solutions as well as plastic-free alternatives. Their Moisture & Shine No Plastic shampoo is made from 99.8% biodegradable ingredients and comes in a single bar that doesn’t require packaging to hold liquid.

9. Corona Beer

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Yes, you heard right! Corona India is doing its part and has launched its sustainable beer pack made from 100% barley straw. It is as durable as ordinary packaging and eliminates the need to use virgin wood from trees. Dr. Himansha Singh, PhD and co-founder of Craste, comments on this innovation saying, “With this packaging, we have not only saved trees, but also helped farmers by giving them a side income for barley waste. .”

10. Titan

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The brand launched the Titan Solar collection just in time for World Environment Day 2022. Powered by a solar-powered movement, the range includes three stylish timepieces that use eco-friendly and recycled materials such as watch cases crafted from recycled brass and leather bracelets made from coconut and cactus.

11. ROYAL IGORA

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From Schwarzkopf Professional, the IGORA ROYAL hair color range has redesigned its packaging so that the products are now made from 100% recycled aluminum for the tube, 100% recycled plastic for the cap and a minimum of 92% recycled cardboard for its outer packaging. . From the inside out, the brand’s new look stems from a green commitment to the earth.

(Also read: Fast Fashion: what is it and why is it so bad?)

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